Only takes 7 seconds to make a great first impression – make it count with our award-winning 7SECONDS™ hair system. 7SECONDS™ BlowOut Crème will blow your mind, and your hair. Its blow-controlling formula extends the life of your blowout by eliminating frizz, leaving hair smooth and shiny without buildup. Blow by blow your brush will effortlessly glide through hair, keeping strands protected and perfected for a long-lasting finish. So go on, and blow on, and on, and on.

BOING™ Moisture Curl Cream keeps hydration in and humidity out. Its coconut and Argan Oil blend quenches and controls thirsty curls by delivering intense moisture to roots – curls stay hydrated, healthy and frizz-free.

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• Ideal for those with wavy to curly hair, looking for a lighter hold, and enhanced moisture control

• No paraben or sodium chloride added

Get your thick fix with BOOSTA™ Thickening Crème, a volumizing styling crème that instantly adds thick, touchable volume to fine or limp hair. Its lightweight formula leaves hair looking, feeling, and behaving incredibly thicker and fuller.

Not your mother’s mousse. ELEVATE Mousse’s innovative, weightless cream foam lifts your hair into a full-bodied, frizz-free style that’s soft, shiny and moveable. Argan oil for added thermal and UV protection keeps hair healthy and lifted with lasting shine, all the time.

Shape, create, originate. Gain lift, add thickness, create texture, get slick or define curls – CREAMY Paste™ does it all. Use a little to get piece-y separation, or use a lot to create bold definition. The more you use, the more it holds—your hair, your choice.

Watch your mane go from flat to full with this powerful volumizer. EXPANDA™ Volume gains styling control over your hair by boosting lift and support directly from the root. Works on all hair types.

Get that beachy look without leaving your bathroom. BEACH Day™ styling/texturizing spray gives you full, tousled hair in minutes—effortlessly. Use on wet or dry hair.

Build body, instantly, without adding weight. Sound like a miracle? This texturizing spray performs! LIQUID Volume delivers weightless volume, texture and workable hold on wet or dry hair, with or without heat.

BOING™ Defining Curl Cream moisturizes, defines and holds curls in place. Its coconut-infused formula activates curls by delivering nutrients deep into the hair shaft, restoring and sealing in moisture – curls stay controlled, defined and frizz-free.

Need a lift? BOOSTA™ Volumizing Spray, a body-building volumizing spray gives hair a boost of weightless volume, especially when used with heat. The end result: a healthy sheen and enhanced texture.

Defeat and control curls, tangles and frizz with this relaxing fluid. Even the most difficult manes can be straightened with LAZER Straight™, all the while protecting hair from heat styling tools. Defy humidity with your LAZER Straight™ hair.

Lift, curl, sculpt, smooth, shape—this sculpting lotion does it all. Style and set with BLOW&SET™ Lotion, the most versatile wet style product in your hair arsenal. And as an added bonus, enjoy extra shine and volume, too.

Watch your mane go from flat to full with this powerful volumizer. EXPANDA™ Volume gains styling control over your hair by boosting lift and support directly from the root. Works on all hair types.

Want silky smooth and healthy hair? Then U Oil is the product for you. Get weightless moisture and instant shine without build-up. Made with Argan oil, it repairs, seals, and protects hair from blow drying, flat ironing and/or curling. It’s even light enough to use on fine hair. Use on wet or dry hair. Great for everyday use.

Infused with argan oil, SMOOTH&SHINE™ styling cream will give you a smooth, sleek look with a high-gloss finish. And the nutrient-rich formula enhances hair health. Use on wet or dry hair.

Wax, paste or cream? CONUNDRUM Paste™ makes the answer easy… all the above. This styling cream boasts the benefits of a wax, paste, and cream, all in one magical pot! Create a flexible hold that’s messy, sleek or anything in between, and it will last all day. Use on wet or dry hair.